By the late 1960’s, mothers in Italy became more focused with nutritional information, and kids became more selective about what they liked to eat. Michele Ferrero, the creator of the Kinder brand, took these two factors to heart and came up with the perfect balance – the Kinder Chocolate bar is made especially for children because it has more milk, less cocoa to give the Kinder Chocolate taste children love and is individually wrapped in small portions to assist with portion control.
Today, the Kinder brand is well-known all across Europe and is expanding ever rapidly around the world, recognised for variety, quality and creativity of its products. Built on over 40 years of history, Kinder remains a forward looking brand, confident that its core values remain relevant. Their mission is to bring moments of joy every day for you and your family.